How to Gain Female Trust in the Social Space

Whether through body language or the use of technology, the act of expressing one’s self is very important and can lead to the collaboration of ideas on a larger scale. Even those who suffer from impairment of a sense, such as blindness or deafness, can actively communicate through some type of social medium. Studies show the average person spends seventy percent of their day in some type of message exchange; whether through verbal, nonverbal, or physical behavior.


Due to rapid advances in technology and emerging tools in the social space, communication has become much easier to carry out. In the past, physical confrontations were the main sources of idea exchange yet in the 21st century, the Internet has become increasingly popular as a communication tool. The Internet allows those who have extenuating circumstances and are unable to leave their homes to communicate just as effectively as those that are in good health. Older people and those who suffer from disabilities benefit significantly from this tool because they face a disadvantage when it comes to physical encounters. But in order to use the Internet to communicate effectively, we must understand its unique capability.

Females in particular, tend to have more intimate relationships with peers as opposed to men. When considering the usage of social media sites such as Facebook and Twitter women occupy 65% of the community's voice with 10,000,000 more females online than man. Yet recently females expressed negative feelings toward advertisers in the areas of food, beauty, apparel, health care and automotive industry. A vast 66% of women feel that their interests in these categories are overlooked, hence a panel has been formed to discuss how social media can be more effective in targeting females. Duties of the panelists will include how to gain female trust in the social space by promoting issues that they can identify with.
The panelists will outline social media strategies, approaches and tips for businesses, small and large, on how to communicate with this desirable target through real, credible content and the savvy use of insights, learning and technology.

With the introduction of the panel, hopefully women will be able to find elements in the social space they can easily identify with. It is important not only to communicate a message to you audience, but acknowledge the specific needs of that audience you are targeting.