Facebook is becoming more and more popular as an effective networking tool for many
companies. Whether through an ad or actual brand name page, businesses are trying to market their product on a site.
Omniture, a web analytic company, teamed up with Facebook about nine months ago to create an application that could measure analytics within a desired social network. Omnist SiteCatalyst users could use analytics and segmentation to measure how popular certain Facebook apps were and determine whether or not these apps had the potential to be a long term success. Considering how much larger the Facebook community has grown since then, Omniture and Facebook have expanded their marketing partnership with the addition of Omniture's SearchCenter Plus which lets users purchase Facebook ads.
Omniture customers can compare Facebook ad campaign metrics to the tactics of other media channels and access familiar tools. In addition, reports can be generated to understand how effective ads are on Facebook pages and applications in marketing products, Many companies are starting to use Facebook as a marketing tool hence this type of report would be beneficial to see if it truly provides accurate results.
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