Appealing to the Senses: I hear you, I see you"

James Cameron's epic picture Avatar has been gaining popularity with its three dimensional character concept design and unique script. The film is able to capture the viewers attention within minutes and keep the viewers interested till the end, "I hear you, I see you" is a quote expressed repeatedly throughout the movie and can be interpreted many ways. Hearing and seeing are two sensory behaviors which allow an individual to recall some type of mental impression. Often we remember experiences by physical characteristics that were sensed in the process.Whether it be a visual image or auditory sound, the senses are being manipulated in some way causing an individual to correlate that sound to a brand image. Studies conducted by advertisers have shown that if a customer can recall a sensory impression conveyed by a particular brand, they are more likely to be a loyal customer. The most important aspect of marketing is the lifetime value of the customer which is furthered by brand loyalty.
In today's social space phone applications are becoming more and more sensory whether through touch or voice activation. Blackberry, for example, has a voice activated feature that enables the caller to say the name of a contact in their address book and have the name automatically dialed eliminating the strain of manual dialing. The VoiceControl feature on the I-phone not only allows for hands-free dialing but allows the user to use their voice to play music. Applications that appeal to the senses are becoming more and more popular. Being able to verbalize a need to a cellular device and linking the need to an image derived by the phone will allow the consumer's satisfaction increase. In addition, the consumer will now link their phone manufacturer to a positive brand image with high capability. With advancements like these, who knows what the social space will hold for the future. We can only anticipate products that will make networking easier and allow for more mobile device - human conversation. We are the future of technology and must focus on catering to our senses as they broaden. Like James Cameron wrote, "I hear you, I see you," if a consumer can say that about an element of technology, the program is a success.