Facebook, one of the leading networking site's on the web is no longer just a virtual place to reconnect with friends. What used to be a virtual world primarily to communicate with friends, Facebookis evolving into a advertising haven where companies can target users all at once. Brands and business are starting to use Facebook as an advertising tool whether through ads, contests or games. With Valentine's day coming up, Victoria's Secret has utilized the site's features to market their products to the fullest. Facebook users are able to become a fan of the brand on the site and are forwarded to a contest on Victoria's Secret homepage where they can win up to a $500 gift card. Target on the other hand, has a more charitable approach with the "Super Love Sender" application. This application allows the Facebook user to send cards to other users and vote for one out of five charities to receive a $1 million endorsement by Target, reinforcing the brand's image of being charitable. The number of votes determines the money alotted to each particular charity. Ebay India, in attempt to promote their online marketplace, is offering an Ipod Touch to those Facebook users that express the most love for themselves on their status'. Brands are gaining much recognition due to the location of these ads. When users login and see all of these applications that either sponsor a charity or offer the possibility of winning something, chances are that user is going to use that application or enter that contest. Whether it be networking or marketing, Facebook is emerging in the social space as an effective communicator.
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